Contextual UX – Building Relevant and Customized Experiences

Contextual UX is the use of context-aware technologies that allow us to design and build experiences that are personalized to meet unique needs of the individual user based on specific situation or context of use. Before we start, let’s look at two of the primary concepts that define the user experience from a human-computer interaction (HCI) perspective, explicit and implicit interaction. (continue reading)

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Community or Tribalism

One of the components of online communities is that regardless of anonymity or size, we tend to gravitate into tribal groups based on what we perceive as like-minded individuals and in some cases “alphas” within a group.

Have we started to form into tribal groups based on the history of posts and discourse with certain people within the course? Within the course are those you tend to post first each week and set the tone or direction of discussion.  And parts of the groups that sit on the “periphery” come into the discussion after a series of posts have established a direction for the discussion.

One of the questions I would ask in terms of community building and an individuals coming into the discussion from the periphery depend their reluctance to establish a thread, are intimidated by being first, the group or the technology?

Target Market

The announcement of the new iPhone5C was met with little enthusiasm from many tech writers and industry observers. The lower priced iPhone5C features a plastic body (rather than the traditional aluminum body) available in a series of colors. In addition, users can personalize their iPhone5C with mix and match colored plastic cases.

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Remember, you are not the target market for the iPhone5c, your kids are! My daughter’s reaction to iPhone5C color choices. “Oh My God, that is awesome!”

FITC Screens 2013

Very exciting to be presenting “What You Can Learn From a 4 Year Old About Ponies and Mobile UX” at FITC Screen 2013.

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Look at mobile from a child’s perspective to gain insight to practical take-a-ways for implementation with real world examples. See how storytelling, usability and interactive design change the mobile user experience when designed and developed with a four year in mind.

In this session, explore a project case study involving the UX for the various mobile platforms and decisions regarding navigation, content strategy based on testing the user experience with my 4 year old daughter by changing to kid friendly content and images.

Take advantage of the humbling and brutal honesty of kids to build practical and engaging mobile web applications. Feedback was used to make changes to the RWD site’s user experience and the content strategy. If you can engage a 4 year old with good UX, you can certainly engage the target market with good UI/UX, presentation and navigation.

Answer the pressing question “where are the ponies?” in your mobile UX.